Steven Schale is a Florida-based political and communication strategist and principal manager of Schale Strategies, LLC.
Steve has extensive experience in all levels of Florida politics and is one of the best regarded strategists in the Sunshine State.
The St. Petersburg Times has called him “one of the savviest and most effective political strategists Florida Democrats have seen in ages.” In 2008, he was named one of Florida’s “100 Movers and Shakers” by Florida International Magazine and one of the ten most influential Democrats in Florida by Politics Magazine in 2009.
In 2008, Steve directed the Obama/Biden campaign in Florida, directing the largest political operation in Florida history to a win for President Obama. From 2005-2008, Steve ran the Florida Democratic Party’s House Democratic Caucus, during which Florida Democrats picked off nine Republican seats in the state house, the party’s biggest gain in over forty years. In 2010, he was an advisor Alex Sink’s campaign for Governor and Dan Gelber for Attorney General.
In addition, Steve also has nearly a decade of experience working in the Florida Legislature. He was the Communications Director for the House Democratic Caucus, where his shop received a “Henry” award from the National Conference of State Legislators, and was longtime aide to former House Democratic Leader Doug Wiles (D-St. Augustine).
Steve lives in Tallahassee with his wife Nikole, who is an executive with the American Heart Association. He graduated from University of the South in 1996 with degrees in History and Political Science and received his Masters in Communications from Florida State University in 2009.
Steve currently serves as the Political Director for the Florida Justice Association. The views on his site are strictly his own.